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Conversion Rate Optimization (CRO) Specialist

Minnesota - Marketing

Hollstadt Overview

Hollstadt Consulting is a management and technology consulting firm dedicated to placing professionals at engagements where they will excel. When you work with us, you'll work with a refreshingly real company led and staffed by seasoned experts who are also down-to-earth, good people. We're committed to treating you with respect and helping you achieve your career aspirations.

Since 1990, Hollstadt has been a trusted partner to more than 150 domestic and global companies and has successfully completed over 3,000 projects. Our continued growth has created challenging and rewarding opportunities for accomplished IT and Business Consultants. Hollstadt Consulting is an equal opportunity employer including disability/veteran.

By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Hollstadt Consulting and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel at any time.

Job Description

Job Title: Conversion Rate Optimization (CRO) Specialist

Location: Hybrid - Cottage Grove, MN

Start: ASAP

Contract Length: 6 months - potential to extend/convert.

Pay Rate: $45-$55/hour W2


Overview

We are seeking a CRO Specialist with deep experience executing A/B and multivariate testing across web experiences in Sitecore and email campaigns in Salesforce Marketing Cloud. This role is hands-on, focused on test design, execution, personalization, and optimization across the full digital journey. You’ll partner with marketing, UX, and development teams to improve conversion performance, enhance engagement, and scale a structured experimentation program.


Key Responsibilities

Experimentation & Testing (Web + Email)

  • Build, configure, and deploy A/B and multivariate tests in Sitecore (web pages, modules, components, personalization).
  • Create and execute A/B tests within Salesforce Marketing Cloud (email subject lines, content blocks, CTAs, send times).
  • Define hypotheses, testing frameworks, audience segmentation, and success metrics for both website and email experiments.
  • Ensure proper tracking, QA, and governance across both platforms before launch.
  • Monitor live tests and perform statistical analysis to determine significance and next-step recommendations.

Conversion Optimization

  • Identify friction points across digital journeys using analytics, heatmaps, user flows, and metadata tied to Sitecore and SFMC campaigns.
  • Recommend and implement optimizations across landing pages, email templates, forms, CTAs, and personalization rules.
  • Partner with designers, developers, and content teams to roll out winning variations and ensure clean handoff.

Data Analysis & Reporting

  • Analyze test results through Sitecore analytics, SFMC reporting dashboards, and Google/Adobe Analytics.
  • Provide insights tied directly to business KPIs such as conversion rate, click-through rate, open rate, engagement, and revenue lift.
  • Maintain a centralized test log documenting hypotheses, configurations, results, and long-term insights.

Collaboration & Workflow

  • Work closely with marketing, UX, development, and email operations teams to prioritize experiments and align on test roadmaps.
  • Support personalization initiatives using Sitecore Personalize and SFMC Journey Builder, ensuring tests ladder into larger customer-experience goals.
  • Advocate for experimentation best practices across the organization.

Tech Stack

A/B Testing & Personalization: Sitecore Personalize, Sitecore XM Cloud Testing

Email Testing & Optimization: Salesforce Marketing Cloud (A/B Testing, Journey Builder, Content Builder)

Analytics: Google Analytics, Adobe Analytics, Sitecore Analytics, SFMC Reporting

Web Technologies: HTML, CSS, JavaScript (basic troubleshooting)


General Requirements

  • Proven experience running A/B and multivariate tests across Sitecore and/or SFMC.
  • Strong understanding of CRO principles, experimentation frameworks, and user-behavior analytics.
  • Ability to interpret quantitative and qualitative data and translate findings into clear recommendations.
  • Familiarity with web technologies and comfort troubleshooting testing setup issues.
  • Strong attention to detail, documentation habits, and QA mindset.

Preferred Skills

  • Experience with Sitecore Personalize, XM Cloud, and SFMC email experimentation tools.
  • Familiarity with heatmap/session-recording platforms (e.g., Hotjar, Clarity).
  • Understanding of UX best practices, digital psychology, and funnel optimization.
  • Knowledge of segmentation and dynamic content strategies in SFMC.

Ideal Candidate Profile

  • Analytical, curious, and comfortable diving deep into data.
  • Hands-on, fast-moving, and able to manage multiple experiments simultaneously.
  • Strong communicator who collaborates well across marketing, UX, and technical teams.
  • Passionate about unlocking small wins that create meaningful lifts in conversion performance.

Benefits + Perks

Comprehensive Benefit Plan

Hollstadt offers medical, dental, vision, life insurance, short-term disability, long-term disability, paid sick leave, and retirement benefits to eligible employees. With three different medical plans to choose from, you can enroll in the coverage you need from individual to family, or anywhere in between!

Remarketing Process

Hollstadt is based on retention and relationships. We get to know your strengths and career wishes throughout your assignment and then start remarket discussions 6-8 weeks prior to your end date. By being proactive, we are able to keep your down time between assignments as short as possible, unless you choose otherwise.

Professional Development

Hollstadt offers on-demand training through our consultant portal. Trainings give our consultants the continuing education they need to excel on their projects. Many of our courses apply towards continuing education credits and we have an entire training hub dedicated to upskilling in Artificial Intelligence (AI).

401k + Matching

One popular benefit is our 401(k) match on the first 4% of your contributions. Hollstadt wants to help you reach your long-term financial goals and understands that planning for your future is critical. Consultants also have access to support from a Financial Advisor.

Bonus Opportunities

We appreciate and reward loyalty. Join Hollstadt, stay for 5 years, and we’ll give you a $5,000 Longevity Award bonus! Additionally, we know great talent knows other great talent. If you are on contract with Hollstadt and refer one of your connections who gets placed, we’ll pay you $1,000!

Ongoing Support & Networking

We have made a significant investment in building a support program for our consultant team - so you never have to feel like you are going it alone. We also have a Consultant Coach program which acts like a 'work buddy' to provide a safe ear for questions or concerns at your client site.