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Digital Marketing Strategy Consultant

Minnesota - Marketing

Hollstadt Overview

Hollstadt Consulting is a management and technology consulting firm dedicated to placing professionals at engagements where they will excel. When you work with us, you'll work with a refreshingly real company led and staffed by seasoned experts who are also down-to-earth, good people. We're committed to treating you with respect and helping you achieve your career aspirations.

Since 1990, Hollstadt has been a trusted partner to more than 150 domestic and global companies and has successfully completed over 3,000 projects. Our continued growth has created challenging and rewarding opportunities for accomplished IT and Business Consultants. Hollstadt Consulting is an equal opportunity employer including disability/veteran.

By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Hollstadt Consulting and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel at any time.

Job Description

Role: Digital Marketing Strategy Consultant

Location: Hybrid - Cottage Grove, MN, 3 days/week

Start: ASAP

Contract Length: 6 months - potential to extend

Rate: $87-$114/hour W2


Overview

We are seeking an experienced Digital Marketing Strategy Consultant to provide expert guidance and develop a comprehensive strategic roadmap for our digital marketing ecosystem. This role will focus on helping us determine the best approach to the entire digital marketing space, including what to tackle first, next, and how to sequence initiatives across Sitecore (including XM Cloud/Sitecore AI) and Salesforce Marketing Cloud (SFMC). The consultant will ensure alignment between technology, content, personalization, and customer experience goals.


Key Responsibilities

  • Strategic Roadmap Development
    • Assess current digital marketing technology stack and capabilities (Sitecore, SFMC, integrations).
    • Provide guidance on prioritization—what initiatives to tackle first, next, and why.
    • Define a phased roadmap for migrating to XM Cloud (Sitecore AI), including component refactoring and leveraging Sitecore Pathways for content migration.
    • Recommend sequencing for implementing Sitecore Personalize and A/B Testing to ensure smooth transition and minimal disruption.
  • Personalization & Testing Strategy
    • Develop a plan for Sitecore Personalize implementation and outline requirements for A/B Testing.
    • Identify resource needs (developers, personalization specialists) and define testing templates and processes.
  • Content Strategy & Backlog Management
    • Create a strategy for migrating and optimizing 400+ pages of content for the upcoming website launch.
    • Prioritize backlog and establish workflows for content deployment.
  • Marketing Cloud Optimization
    • Evaluate opportunities to unlock and shift capabilities from Sitecore to SFMC.
    • Provide guidance on leveraging SFMC personalization and integration with other tools/applications.
  • Integration & Risk Mitigation
    • Assess integration points with CX tools (e.g., Medallia surveys) to prevent breakage during migration.
    • Recommend best practices for maintaining affiliate journey mapping while accommodating diverse operating models.
  • Resource Planning & Governance
    • Define roles and skill sets required for successful execution (Sitecore and SFMC expertise).
    • Establish governance for testing, personalization, and content workflows.

Qualifications

  • Proven experience in digital marketing technology strategy, preferably with Sitecore (including XM Cloud/Sitecore AI) and Salesforce Marketing Cloud.
  • Experience leading the development and maintenance of an enterprise Personalization Roadmap, including facilitating planning workshops to align cross-functional teams on experimentation and personalization strategy across platforms.
  • Strong understanding of headless architecture, personalization frameworks, and A/B testing methodologies.
  • Experience with content migration strategies and backlog prioritization.
  • Familiarity with integration planning across marketing and CX platforms.
  • Excellent communication and stakeholder management skills.

Preferred Skills

  • Hands-on knowledge of Sitecore Personalize and SFMC personalization features.
  • Ability to map complex customer journeys across multiple affiliate models.
  • Strong project management and roadmap development capabilities.

Deliverables

  • Strategic roadmap with clear phases, priorities, and dependencies.
  • Facilitate planning workshops to align cross-functional teams on experimentation and personalization strategy across platforms.
  • Recommendations on what to tackle first, next, and why.
  • Resource and skill set recommendations.
  • Risk mitigation plan for integrations and CX dependencies.
  • Content migration and personalization strategy.

Benefits + Perks

Comprehensive Benefit Plan

Hollstadt offers medical, dental, vision, life insurance, short-term disability, long-term disability, paid sick leave, and retirement benefits to eligible employees. With three different medical plans to choose from, you can enroll in the coverage you need from individual to family, or anywhere in between!

Remarketing Process

Hollstadt is based on retention and relationships. We get to know your strengths and career wishes throughout your assignment and then start remarket discussions 6-8 weeks prior to your end date. By being proactive, we are able to keep your down time between assignments as short as possible, unless you choose otherwise.

Professional Development

Hollstadt offers on-demand training through our consultant portal. Trainings give our consultants the continuing education they need to excel on their projects. Many of our courses apply towards continuing education credits and we have an entire training hub dedicated to upskilling in Artificial Intelligence (AI).

401k + Matching

One popular benefit is our 401(k) match on the first 4% of your contributions. Hollstadt wants to help you reach your long-term financial goals and understands that planning for your future is critical. Consultants also have access to support from a Financial Advisor.

Bonus Opportunities

We appreciate and reward loyalty. Join Hollstadt, stay for 5 years, and we’ll give you a $5,000 Longevity Award bonus! Additionally, we know great talent knows other great talent. If you are on contract with Hollstadt and refer one of your connections who gets placed, we’ll pay you $1,000!

Ongoing Support & Networking

We have made a significant investment in building a support program for our consultant team - so you never have to feel like you are going it alone. We also have a Consultant Coach program which acts like a 'work buddy' to provide a safe ear for questions or concerns at your client site.