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Marketing Campaign Analyst

Minnesota - Marketing

Hollstadt Overview

Hollstadt Consulting is a management and technology consulting firm dedicated to placing professionals at engagements where they will excel. When you work with us, you'll work with a refreshingly real company led and staffed by seasoned experts who are also down-to-earth, good people. We're committed to treating you with respect and helping you achieve your career aspirations.

Since 1990, Hollstadt has been a trusted partner to more than 150 domestic and global companies and has successfully completed over 2,000 projects. Our continued growth has created challenging and rewarding opportunities for accomplished IT and Business Consultants. Hollstadt Consulting is an equal opportunity employer including disability/veteran.

Job Description

Role: Marketing Campaign Analyst

Start: 4-15-24

End: 12-31-24

Location: Remote

It is required that candidates have worked in a similar role, with big brand or agency experience, that will be key to this role.

Job Summary:

The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multiĀ¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.

-Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.

-The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.

-The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.

-They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.

-The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.

Required Skills & Experience:

-3 years of experience in marketing campaign management or a related field.

-Experience analyzing large data sets that may include structured and unstructured data.

-Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.

-Advanced Excel skills.

-Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.

-Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.

-Proven ability to use reporting tools to convert data into meaningful analyses and insights.

-Proven ability to translate between business and technical stakeholders.

-Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.

-Must have experience in effectively meeting deadlines on-time with a quality product.

-Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.

-Will work independently and collaboratively to prioritize and drive forward multiple projects.

-Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.

-Position may require occasional travel and the flexibility to work weekends and evenings as necessary.

Required Education:

-Bachelor's degree

Preferred Skills & Experience:

-Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.

  • -Experience in the use of next best action, customer lifetime value or churn prediction models.

Benefits + Perks

Comprehensive Benefit Plan

Hollstadt offers a competitive and comprehensive benefit package which includes Medical, Dental, Vision, Long Term/Short Term Disability, and Life Insurance. With three different medical plans to choose from, you can enroll in the coverage you need from single to family, or anywhere in between!

Remarketing Process

Hollstadt is based on retention and relationships. We get to know your strengths and career wishes throughout your assignment and then start remarket discussions 6-8 weeks prior to your end date. By being proactive, we are able to keep your down time between assignments as short as possible, unless you choose otherwise.

Professional Development

Hollstadt offers free bi-weekly training courses for our consultants as well as on-demand access to past sessions through our consultant portal. Trainings give our consultants the continuing education they need to excel on their projects.

401k + Matching

One popular benefit is our 401(k) match on the first 4% of your contributions. Hollstadt wants to help you reach your long-term financial goals and understands that planning for your future is critical. Consultants also have access to support from a Financial Advisor.

Bonus Opportunities

We appreciate and reward loyalty. Join Hollstadt, stay for 5 years, and we’ll give you a $5,000 Longevity Award bonus! Additionally, we know great talent knows other great talent. If you are on contract with Hollstadt and refer one of your connections who gets placed, we’ll pay you $1,000!

Ongoing Support & Networking

We have made a significant investment in building a support program for our consultant team - so you never have to feel like you are going it alone. We also have a Consultant Coach program which acts like a 'work buddy' to provide a safe ear for questions or concerns at your client site.